Long Island Corporate
Event Planning Checklist
Long Island Corporate event
planning if you have done it before or never have this
checklist will help. ( Call now 631-399-1507.
)
Ever heard the expression,
"You can never be too thin or too rich?" Yeah, me too. But rich
and thin have nothing to do with party planning, trust me. When
it comes to entertaining, "You can never be too
organized!"
And you can quote me. This
corporate event planning checklist makes planning any corporate
event a little bit easier. Print it out. Use it to keep your
ducks in a row, or use it to keep you sane.
Whichever works. And before
rushing off to get what you need, be sure to check out the
different party people on our site. Many of them can save you
time and money while offering you a much larger selection of
party goods and services than your local party store! And, if
you still can't find what you need, try our Party Concierge™!
Have fun...
Before the Event:
- Determine event goals
and objectives. This is very important with client
events and sales meetings. It will really help you keep on
track.
- Identify possible
dates for the meeting. No matter what date you pick
someone will complain it doesn’t work but thinking ahead
can limit the inconvenience for all
parties.
- Prepare a preliminary
agenda and guest list. This will help you set the
criteria for the venue.
- Send meeting
requirements to selected sites with requests for written
proposals. If you are signing a contract you should
always get a written proposal. No surprises is a good
thing!
- Review site proposals
from responding suppliers; select potential sites and begin
site negotiations with potential venues. Whenever
possible speak to companies that have hosted similar events
at the venue.
- Conduct site visits as
required. This is very important the first time you use
a facility.
- Negotiate hotel rates
and blocks. If you use a hotel for the event, you
should get a significant discount on
rooms.
- Add any deadlines and
other requirements to timetable. Establishing these
milestones for your event will keep you on
track.
As the Event Gets Closer:
- Form committees as
required. The larger the event the more work that is
involved. Make your life easier by getting others involved.
Organizations that have regular events should consider
standing committees that meet as needed.
- Develop a promotional
strategy.
- Do some PR for the
event. Calendar notices, press releases, interviews may
all be appropriate depending on the size of your
event.
- If it is a non-profit
or charity event, line up sponsors. Prepare and mail
letters to potential event sponsors requesting
consideration in their budgets.
- Prepare preliminary
budget categories and set preliminary budget. Unless
you manage your corporate event closely it is very easy to
see budgets grow unexpectedly.
- Identify needs for
outside consultants, and specify requirements.
Sometimes you need professional help. The better prepared
you are when you interview a consultant the more likely you
are to extra value.
- Hire a printer for all
your needs. What might you need?
Invitations/RSVP/Other Printed
Items
___Invitation to
Ceremony, Party, Benefit or Main Event
___Invitation to
Reception (if applicable)
___Response
Card
___Response
Envelope
___Calligraphy
___Invitations
___Seating
Cards
___Cocktail
Napkins
___Matches
___Programs
___Agenda
___Newsletter
- Establish meeting
theme and preliminary graphics (logo, program, etc.).
Corporate events are great ways to enhance your corporate
brand. Take advantage of the opportunity!
- If you are charging
admission to the event establish registration-fee
structures and policies, being certain to include clear
cancellation policies.
- Identify areas of need
for outside suppliers; outline specific requirements, and
select decorator, security, airline, car rental,
audiovisual, entertainment, destination management,
transportation, and registration services. Obtain
references from other companies in the area. Remember to
check if they have adequate staff to handle your event and
if they have insurance coverage.
- Know exactly how much
you will be charged. Understand the price structure,
e.g. minimum hours for which you will be charged, charges
for extra mileage, method for calculating mileage, and so
on. Get everything in writing.
- Invite and confirm key
speakers. This includes people within your
organization. Don’t assume the VP of Marketing is
automatically available.
- Determine preliminary
food and beverage requirements and negotiate menus and
prices. Remember, it’s all negotiable, but the more you
customize the deal, the more you have to
manage.
- Obtain audiovisual
needs from speakers and presenters. Order all necessary
equipment as soon as you can.
- Review, update, and
confirm final event budget. An important step in
keeping your costs under control.
- Prepare list of
available hotel function areas and specifications.
Hotels can be very accommodating if you only
ask.
- Incorporate topics and
speakers into meeting format. You should have an agenda
for any event, even retirement parties and birthday
lunches. Doesn’t have to be formal but know who’s doing the
toast and who’s serving the cake.
- Establish and
implement credential process. This includes preparing
registration lists and preparing name badges.
- Identify and
communicate on-site responsibility areas for committees and
volunteers. You have to keep these people happy if you
want your guests to receive the best treatment possible.
The key is training volunteers and educating them about
your expectations.
- Select and order
speaker gifts and any awards you may be handing
out.
- Order special
decorations for your corporate event. Sometimes for a
small incremental charge you can personalize your décor
with exceptional results.
- Determine security
needs.
- Prepare sign list;
order signs. Consider ordering special signage to build
your brand.
- Arrange for all staff
and VIP travel and housing. We often get speakers
together with key sponsors for a more relaxed networking
session.
- Finalize food and
beverage guarantees. A common mistake is ordering too
much of everything to "be safe."
Day of the Event:
- Have a staff/volunteer
meeting to review responsibilities, procedures, and overlap
areas like registration. It will feel like you don’t
have time, but taking 10 minutes for an informational, and
motivational, meeting will save you a lot of headaches
later in the day.
- Confirm and monitor
pickup of all rental equipment and supplies. Sure, you
ordered it, but did it really show up?
- Walk through the venue
and check the following:
(You should use this checklist twice. First, when you order
supplies, decorations, etc. for your event, and again on
the day of your event to make sure everything has arrived
and is in place.)
The Room
___Party Planner,
Consultant or Meeting Planner
___Location
___Caterer
___Liquor
___Bartenders
___Linens ___Cloths
(to floor?) ___Napkins, Colors
___Menu
Planning
___Cake
___Votives, Votive
Candles
___Napkin
Rings
___Table
Candy
___Table
Games
___Bar
Candy
___Glitter or
Confetti
___Bathroom
Florals
Give-Aways/Prizes
___T-shirts
___Caps
___Socks
___Glow
___Necklace ___Earrings
___Glasses
___Tricks
___Theme Oriented
Items
___Premiums (items
with company logo for corporate event)
Other
___Photographer
___Videographer
___Candles
(candlelighting, other)
___Dress
Determination
___Casual
___Dressy Casual ___Dressy ___Optional BT
___BT
___Gift
Table
___Information
Table
Out of Town
Guests
___Hotel
Reservations
___Weekend-at-a-Glance
or Itinerary
___Maps (to/from
airport; other locations)
___Welcome Gifts,
Totes, Baskets
___Transportation
___2nd Mailing to
Out-Of-Town Guests
___Calligraphy
___Rainforest
Tix
___Hall of Fame
Tix
___Great Lakes Science
Ctr Tix
___Other______________________
Decorations
___Sign-in
Board
___Message
Book
___Centerpieces
___Welcome
Sign
___Entrance Piece At
Door
___Band
Backdrop
___Balloon
Bouquets
___Buffets -
Decor
___Buffets -
Signage
___Ceiling
Treatment(s)
___Outside Lobby
Area
___Sign Over Seating
Cards
___Directional
Signage
___Easels
___Other...Theme
Oriented
___Company Display (if
applicable)
Entertainment
___DJ
___Band
Type__________________
___Music During
Cocktails
___Caricaturist
___Magician
___Balloon
Magic
___Clowns ___Jugglers
___Mimes ___Other_________________
___Palmreaders,
etc.
___Handwriting
Analysis
___Photo
favors
___Tattoos
___Special
Presentation: Who to emcee? Who to present?
___Roasts
___Toasts
___Audio/Visual
Needs?
___Other...Theme
Oriented
Immediately After the Event:
- Pack and inventory all
material. Many of your collateral materials are
reusable. It’s a big investment, so take good care of
it.
- Do financial
reconciliation. With a big event, you’ll have many
invoices and you need to make sure you have been billed
correctly and you pay in a timely fashion. Watch expense
reports, since a lot of cost can be hidden in those
reports.
- Perform post-budget
performance review. Were you on budget? Could you have
saved money?
- Prepare list for
thank-you letters. Prepare and mail
letters.
- Collect and organize
data for final meeting reports. Obtain evaluations from
staff, volunteers, consultants. It is very important to
evaluate what went right and what went not so right so the
next time is easier.
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